Focused on amplifying stories of triumph over adversity, Lesleigh Irish-Underwood, aka “LIU,” is United Way of New York City's senior vice president and chief marketing officer, driving B2B and B2C brand awareness through communications, PR, experiential, digital, and content strategies. A catalyst for creativity and collaboration, Irish-Underwood is one of only two members representing nonprofit business on the CMO Council’s North America Advisory Board, and was recently named one of the Network Journal’s 25 Most Influential Black Women in Business. A lifelong Brooklynite, LIU resides with her husband, their daughter—the artist Gldngirl—their son, and their teacup yorkie.