Rahaf Harfoush is a Strategist, Digital Anthropologist, and Best-Selling Author who focuses on the intersections of emerging technology, innovation, and digital culture. Her research centres on the human impacts of artificial intelligence, algorithms, social networks, and big data. Her latest book, entitled “Hustle & Float” (February 2019) reveals how the collision of disruptive technologies and centuries-old beliefs about work, is creating an untenable tension for workers in the idea economy, and what organizations need to do to help their creatives thrive.