CASE has announced a new senior appointment to lead ambitious market and revenue plans as part of a five-year strategy for international growth.

Teresa (Terry) Flannery, education advancement executive, will be CASE’s new Executive Vice President and Chief Operating Officer from the 1st of July.

Terry Flannery will become CASE's new Executive Vice President and Chief Operating Officer in July 2022.

Flannery is a senior higher education leader and author with more than 35 years of experience in the education sector, primarily in marketing and communication at institutions including Stony Brook University, American University, and the University of Maryland. She will lead a broad portfolio at CASE with responsibility for some of the most significant areas for product development and revenue growth including education and training, membership, marketing and communications, research, and strategic partnerships. She will lead these four divisions in the development of diverse opportunities for CASE’s member institutions—and their advancement professionals—across the globe.

The creation of this new role coincides with the launch of a new five-year blueprint for CASE, Championing Advancement 2022–2027, which defines the competencies and standards for the profession of advancement—integrating fundraising, alumni relations, marketing, and communications, and leading and championing their dissemination and application. CASE currently has over 3,100 member institutions and serves over 97,000 advancement professionals in schools, colleges, and universities in more than 80 countries.

This new role will also allow CASE President and Chief Executive Officer Sue Cunningham to focus on increasing engagement with institutional leaders to champion advancement and build CASE’s profile and impact, working with CASE staff, volunteers, and members across the globe. Cunningham is excited to welcome Flannery to her executive leadership team amid the rollout of its new strategic plan:

“Grounded in a comprehensive analysis of advancement professionals’ needs and a review of the value we have provided the sector for decades, our new strategic plan fulfills our vision to advance education to transform lives and society and to be recognized as the global home for educational advancement. The plan provides a road map for innovation, rapid growth, and significant cultural change, and I look forward to the expertise and enthusiasm that I know Terry will bring to that task.”

Flannery looks forward to the new executive staff role at CASE, after decades of service to the organization as a volunteer leader. She said: “Throughout my career, I have built engaged, mission-focused, and high-performing teams, and I look forward to bringing those attributes to CASE and partnering with staff and volunteers across the globe to achieve the ambitious goals in our new strategic plan. Together, we will build upon CASE’s deep expertise, core assets, and strong reputation to empower leaders to develop strong and successful strategies that advance their educational institutions.”

Flannery is currently serving as the Chair of CASE’s Board of Trustees but will step down on the 30th of June, following 13 years of volunteer service to CASE in various leadership roles and more than 30 years as an active CASE volunteer, speaker, and faculty member. Sergio Gonzalez, Senior Vice-President for Advancement at Brown University and currently serving as chair-elect, will become chair from the 1st of July, subject to an election vote from the CASE membership in June. Learn more about the transition here.

The expansion of senior leadership capacity at CASE is balanced with the development of its 100-strong staff team in CASE offices across the globe, and attraction of new talent to expand CASE’s capacity for greater operational expertise in service of a growing membership community.