Generation is a branding consultancy working exclusively with educational institutions and nonprofit organizations. From student recruitment to advancement, we help our clients overcome marketing challenges and find compelling ways to build awareness, manage perception, and create sustainable markets. We are nimble and flexible, and also rooted in time-tested approaches—attitudinal research, positioning and messaging, strategy and planning, and tactical execution across all media (print, social, digital, video).

The best institutional marketing creates opportunity and urgency. Success means demonstrating measurable progress and communicating with fully modern means. Our campaigns are multi-platform, multi-channel initiatives. In a noisy world, it’s our job to inspire engagement based on an authentic and compelling organizational narrative.

We partner most often with educational institutions—comprehensive universities, liberal arts colleges, public flagship universities, independent and charter schools—all with singular characteristics and defining qualities. Our decision to serve nonprofits solely is by design and by choice.

Let’s work together.