Rubina has over fifteen years' global experience in advancing business, elevating brands and leading change across many sectors. In her role at the Australian Chamber of Commerce in Shanghai, Rubina worked with Australian universities to engage their alumni in China. Returning to her alma mater, she now leads alumni relations for the Faculty of Business and Economics at The University of Melbourne. As part of the University's Alumni Leadership team, Rubina leverages her social science background to take a customer-centric approach that fosters engagement throughout the student lifecycle and across a broad international community. Her work enables the alumni relations' goal, which is to engage 100,000 alumni by 2021.