Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.

In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.

Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.