Simon Bate is State Director and Head of Kantar Public NSW within Kantar Public Australia. He is a passionate and experienced qualitative and quantitative research specialist who uses deep understanding of people to help bring about large-scale social change.

Having spent several years in the commercial sector helping major global brands connect with their consumers, Bate now applies this experience to  Australian federal and state government departments and agencies in some of the most pressing problems facing Australians, from violence against women, to aged care, to COVID-19. 

Bate has a bachelor’s degree (honours) in sociology and English language and is a member of The Research Society (formerly AMSRS). He is also a Professional Association of Diving Instructors Divemaster and a proud dad of two.