Tom started his fundraising career in the charity sector working for the likes of Battersea Dogs and Cats Home and Prostate Cancer UK. During his time in the charity sector Tom specialised in regular giving acquisition and new product development. Four years ago, Tom made the move into Higher Education to head up the University of York’s Participation Giving Team. Tom was tasked with diversifying York’s programme to maximise the impact of York’s first ever institutional philanthropic campaign.

Tom currently leads a programme that utilises a range of marketing channels including direct mail, telephone fundraising, email, social media, community fundraising, giving days and crowdfunding.