Tracey Storey is the associate vice president of nonprofit enterprise strategic planning at BWF. With over 15 years of experience in the nonprofit sector, she has the know-how to help clients make disciplined and bold choices for their organizations in order to reach their full potential. 

Prior to her role at BWF, Tracey served in several leadership roles at Princeton University including chief of staff in the advancement office for over six years. In this role she helped design the quiet phase donor engagement strategy for Princeton’s capital campaign and led advancement’s enterprise risk management process. Throughout her time at Princeton, Tracey handled a variety of tasks, from managing a pool of fundraising prospects and launching a new donor stewardship program, to coordinating Princeton’s first engagement at the World Economic Forum meeting and managing the project recovery phase of a new CRM system.

Tracey earned her bachelor’s degree from University of Texas at Austin and her master’s degree from University of Pennsylvania.