Virgie Townsend

Contributor

Bio

Virgie Townsend is a freelance writer and editor living in Syracuse, New York. Her work has been featured or is forthcoming in The Atlantic, The Washington Post, Harper's Bazaar, and other publications.

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No Lemons Here

With a proactive approach to sour news, you can serve up sweet solutions to alumni

Change happens. But that doesn't mean it's easy. Change can be threatening. An institutional merger or updated mascot, for example, can spark fears that alumni memories and traditions aren't treasured. In a job where keeping alumni happily engaged is key, how do you navigate the negative stuff?

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