Yasin Id-Deen has spent the last fifteen years in the digital space with the primary focus on Social Media Marketing and Communications, spending most of those years in higher education. Bouncing from one university to the next, starting at the University of Michigan, then Stanford Graduate School of Business, and now at UC Berkeley. Making stops in some obscure places, like NASCAR, a small health and medical institution, and a storage company; yes, even your storage space has a place on social media. Throughout his career, he has held many roles from coordinator to content creator, content manager, and strategist; these roles effectively allow him to see and understand the bigger picture. Join his session to see how that all comes together in leading the social strategy across campus for student affairs/activities.