Zack Schmidt is a Senior Web Developer for the University of Iowa Center for Advancement. Before that he was the Assistant Director of Marketing and Web Development for the University of Iowa Alumni Association. In his current role he provides leadership to the Online Communications team in the areas of design, usability, and accessibility. His focus is to plan, design, and develop attractive and user-centered web sites that align with organizational goals. Holding a BA from the University of Iowa, Zack also has over 15 years of experience in alumni marketing and engagement.