Marketing: Branding (Institution)
Entries should demonstrate a comprehensive approach to successfully implementing a branding initiative for an entire institution. Planning, strategy, and outcomes will be evaluated, as well as creative solutions.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Overall concept and creativity
Impact and results
Strategy and methodology
Understanding of target audience(s)
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related category:
Marketing: Branding (Department or Subunit)