Aimee is Education Marketing Consultant at SMRS. With more than a decade of marketing, communications, and student recruitment experience in higher education, she has a wealth of knowledge of the sector, profession, and the unique challenges faced. At SMRS, she delivers strategic consultancy with a range of Higher Education Institutions and is often found applying established and new business models to higher education and recruitment.

Previously, Aimee led on strategic communications at UCL, transforming the way the university understands, reaches and engages with audiences. Achieved through a combination of developing and sharing the brand, implementing multi-channel campaigns, re-imagining leadership communications, and introducing digital innovation.

She led on the development and implementation of recruitment strategies for UK and European students at King’s College London, and before that, at Middlesex University. She has delivered many successful, high profile campaigns, including King’s first large-scale entry into clearing, open events, and digital advertising.