In April, 2018 the University at Buffalo launched the largest and most comprehensive fundraising campaign in university history, also the largest goal ever announced by a SUNY school. Entitled Boldly Buffalo: Our Place, Our Way, Our Future, the campaign is about more than raising money. It's also about raising pride, awareness, and engagement from the university's alumni, faculty, staff, students, and tight-knit Western New York community. This entry details the way that UB combined a traditional campaign launch with events on campus and its 2018 Giving Day to celebrate the launch of the campaign and give the community its first opportunity to contribute to its success.
