The present entry highlights how UMF transformed a traditional gift table into a dynamic tool essential to the success of the university of Minnesota Driven campaign. Through close collaboration, a team of professionals from UMF sought to capture the most important elements of the gift table and to expand on these strengths in creating a tool suited to meet the current and anticipated needs of the university’s development community. Leveraging the visualization software Tableau, UMF professionals automated the reporting and prospecting capabilities of the gift table by creating a series of real-time informational dashboards, used to drive philanthropic strategy at the college, campus, and program levels.
From the Judges
Good use of ongoing use of gift table throughout the campaign - making it easy and accurate across the multiple campuses, departments, etc.
