Marketing The Mascot Makeover
Year: 2019
Award Winner(s): California State University San Marcos
Award: CASE Platinum Awards
Category: Best Practices in Digital Communications | Finalist
From the Nominator
Following the university’s successful transition into NCAA Division II, CSUSM looked to not only elevate its game on the court and on the field, but also on the sidelines by formally moving its mascot, Crash the Cougar, to Athletics.