National Awareness Program: A marketing campaign to move our research discoveries from the ivory tower to the digital public square
From the Nominator
For the past two years, we have been asking our audiences a series of questions that directly relate to their lives. And we follow this up with connecting them to research discoveries that answer these questions. This is the approach of our National Awareness Program, a marketing program focused on sharing UCalgary’s research with our communities in a way that is relevant, easy to understand and connect.
From the Judges
Innovative and brave, as this was released this before cannabis was actually legalized.