To generate awareness and interest in new Bow Valley College School of Creative Technologies programs, including our Digital Design Diploma, Software Development Diploma and Data Management and Analytics Certificate, we launched a creative campaign targeted at Calgary Comic and Entertainment Expo audiences. Our marketing strategy included a mix of impactful and relevant media selections as well as artwork designed to grab and hold the attention of the unique comic expo audience.
From the Judges
Great creative approach to promoting a different type of program.
