Communications Initiatives (10-25 Staff)
Your CASE membership roster must have 10-25 people on it to enter this category. Follow the instructions above to determine which category you should enter.
Entries should be a multi-channel (print and/or digital) communications campaign to sway hearts, minds and attitudes, and/or build awareness. The campaign can be internally or externally oriented, with a targeted or broad-based audience. Campaigns that have a marketing-oriented call to action (such as apply, register, give, buy) should be entered in the appropriate marketing or fundraising category.
For example:
Student health and wellness campaign
Campaign to promote hiring of alumni
Campus master plans or strategic plan communications
Parent communications initiative
Do not enter:
Student recruitment initiatives. Enter those in Marketing: Marketing Initiatives.
Campaigns that are exclusively email. Enter those in one of the Digital Campaign categories.
Marketing/promotional campaigns.
Branding or signage.
Online events.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Communications: Communications Initiatives (Less Than 10 Staff)
Communications: Communications Initiatives (More Than 25 Staff)
Engagement: Student Engagement Initiatives
Engagement: Targeted Constituency Engagement
Engagement: Volunteer Engagement
Leadership: Diversity, Equity, and Inclusion Initiatives
Details and instructions
Find Inspiration
See previous winners in the Communications categories.