Communications: Storytelling
Entries should demonstrate a multi-faceted approach to telling a single story or presenting a single topic, using multiple elements (words, illustrations, videos, etc.), and delivered using a variety of media (i.e., print, online, social media). For example: A magazine story that is supplemented by online videos and interactive graphics, and/or includes a social media component.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity