American Dream Scholarship
Year: 2017
Award Level: Silver
Award Winner(s): Broward College
Award: Circle of Excellence
Category: Communications | Communications Improvement
About the entry
After eight years of securing philanthropic support for general scholarships through the annual American Dream Scholarship campaign, the Office of Advancement worked with Student Financial Services to identify how philanthropic scholarship dollars could have the greatest impact helping students to their degree completion.
From the Judges' Report
The judges thought the improved communications around this scholarship exceeded all the identified goals. Staff clearly identified their needs and challenges and were able to meet them. While there was a fairly significant off campus budget for promotional materials, the funds were well spent as the creative campaign was appealing and effective.