Temple University featured an incoming first-year student and followed her from home (packing, preparing to leave, loading car with family) to her dormitory. The video is authentic, genuine, real and relatable. The emotions addressed are universal among families and students. While other videos used a similar student-centered "first person" approach, this one carried significant emotional depth and appealed to parents as well as students. The short film cost nothing to produce, and demonstrates that being real and authentic is the most critical aspect of a successful recruitment video.
From Baltimore to Philly: Temple University Move-In 2016
