Beneath the Beech
Year: 2017
Award Level: Silver
Award Winner(s): Kenyon College
Award: Circle of Excellence
Category: Communications | Websites
From the Judges' Report'
A bold choice, this engaging site captures the imaginations of prospective students and meets them on their own turf. Focused on the question of "fit" when a student chooses a school and how important that factor is in academic success, the site ignores traditional messaging and institutional branding. Relying heavily on student interns for production, the site establishes a library of unique, shareable video. Analytics show high site views, content engagement times, and email list building success.