Arrangements were made to have the College's annual Christmas Concert broadcast nationally, pro-bono, on Christmas Eve 2016 by the CBS Television Network in order to expand Berea's exposure to current and potential constituents. To do so required collaborative efforts by personnel from many departments on campus and coordination with outside vendors to ensure a high-quality video production suitable for a nationwide broadcast that would introduce millions of viewers to the distinctive mission of Berea College, demonstrate the caliber of student performers; and convey the Christmas message of love that is central to Berea's Great Commitments.
From the Judges' Report
Students and faculty from all walks of life and from communities across the nation and world cam together around this Christmas concert. Judges were impressed by how the communications staff leveraged this event to gain worldwide recognition.
