If social media is about building networks and community, this campaign is a complete success. The Chevening Relay challenges 160 international scholarship recipients to pass either a red or blue baton across the UK during the year, traveling to specific scattered locations, contacting Chevening scholars at other universities, posting social photos as proof, and competing against a similar team of scholars with whom they'll meet in London at the end of the year. Promotes brand awareness, travel, relationship building, social engagement, responsibility and teamwork. Great engagement and social numbers.
