This commercial spot stands out from the pack of the montage-style video for two really important reasons: Red River College knows who they are talking to and knows their mission. Everything in this spot-from the hypnotic drumming of the soundtrack to the style of the images-is selected for a purpose, and the purpose always connects with the target audience and the important take away message. The judges agreed this video rises above the pack with this almost single-minded attention to who Red River College is talking to, and why.
