The Donor Relations Marketing Overview was created to communicate a clear and concise summary of stewardship activities and events occurring within the central office. It was designed as a resource for development newcomers and to share with administration to show tangible metrics in an effort to determine return on investment in an area that is not soliciting gifts. Departments utilize this document as a model for establishing their own stewardship plan and communications timeline. This living document quantifies our work when possible.
From the Judges' Report
All shops could learn from this piece. The team did something difficult in a way that will create long-term impact. The piece could be used as a handbook for stewardship for other shops.
