An in-house team leveraged various rich-media formats to create an immersive experience that instantly communicates the real-world excitement and hands-on educational experience a prospective student might expect from this institution. Interesting content in dynamic layouts is delivered via several navigation options, yet the viewer never feels lost. Storytelling is personal, exciting and infused with intellectual purpose. Statistics show high engagement with target audiences and social media, with unexpected spillover into wider media audiences. Project established new workflow and shared ownership for creative team.
