This is a deep redesign offering volumes of information in a clear, clean, navigable interface that never overwhelms. From the start, the personality and mission of the institution is evident to the primary audience of potential students and parents, even in the nomenclature used for navigation. Secondary audiences are not forgotten, calls to action are clear, a consistent clarity of presentation and audience-centered design persists at all levels below the homepage. Multimedia and social media are well integrated. Search is robust and content that paints a picture of life and learning at Hamilton is provided throughout the site, such as the professor and student profiles in the content-rich areas of study section. The redesign represents good return on investment through planning, research and analytics.
