![InThisGen](/sites/default/files/media/image/2017-05-12%2016_13_42-BerkeleyIndividual_AwdNomineeDocs_CancerAd-poster.pdf%20-%20Adobe%20Reader.png)
InThisGen
Year: 2017
Award Level: Gold
Award Winner(s): University of California, Berkeley
Award: Circle of Excellence
Category: Marketing | Advertising
From the Judges' Report
The "InThisGen" campaign brought a relevant and engaging concept to life with the use of storytelling. The visuals and content were well executed and offered a great variety while still remaining on-brand and on-concept. The microsite was very well designed and easy to navigate.