This recruitment video felt so unique and fresh, while being relatable and current. The approach of this video was to simulate text messages between a student and parent, exchanging excitement, worry, joy, adventure, love and pride over the course of a student's academic journey. The emotions captured in the video directly address the feelings and questions of parents and students about to leave home and, as such, carry universal appeal. This beautifully simple video is not an introduction to the academy; but rather a yield video shared with admitted students and their families.
