In a time of everything going digital, it was refreshing to see a new take on an old concept. The panel was thoroughly impressed by the modernization of these bookmarks. One may think bookmarks would not be an effective marketing piece, but according to the university these were extremely well received. And the panel could see why! The hashtags were smart and relatable. The designs were fresh and bold. Using 2-color designs and uncoated paper made this collateral quite affordable. This modern bookmark is an excellent example that you do not have to spend a fortune to create a good marketing piece.
