Ball State University launched a $3 million major gift campaign in 2015, titled the Paul W. Parkison Legacy Campaign. This effort was a success due to detailed planning and a "big idea" tied to honoring a beloved professor and mentor to many. Development collaborated with enthusiastic volunteers and academic partners to deploy a multi-channel approach to engage alumni and friends to support the campaign.
From the Judges' Report
Great example of capitalizing on an institutional anniversary. The program exceeded goal, established the first named department at the university and, by honoring a beloved professor, engaged new donors.
