This publication had great personality - explored design creatively. Had credibility and substance to it. Wouldn't end up in the recycle bin. Loved the connection to the local personality of the region and the college to make it a memorable, direct and well branded piece. Very good results from the use of the piece. Was different than other pieces and would / could appeal to a more vernacular audience which was who they were targeting. Very digestible flow of the copy and the design. Worked well together. Stayed true to their goals for the piece and to their brand.
