Scarlet & Give Back Day was created as a strategy to capture the attention of constituents through social media and email marketing. by creating a day that put the "fun" into fundraising at Grinnell and made fundraising an approachable topic.
From the Judges' Report
Particularly strong effort to liven up annual giving appeal and to connect with young alumni through social media and email. Great use of matching gift to drive participation. Exceeded goals and communicated results with very comprehensive data.
