Entries were well written although not as creative as the other two winners. However, they did the best job documenting objectives, identifying audience and measuring results.
The bronze winner was nicely packaged, creatively written and contained a nice mix of stories.
The Simon Fraser entries were well-written, and a few had a good "hook" to lure the reader into the story. In a culture where the standard for news is always changing, the ability to capture and retain a reader's attention from beginning to end, with facts, research, and quality writing thrown in, is a key element to success. I also appreciated the Fast Facts at the conclusion of each story.
For me a standout this year. SFU had a fresh and strong way of packaging things but absolutely backed it with solid craft. The only bit of copy I jotted down across all the entries I read was when they served this gem up: "We're beginning to speak rat" so I'm delighted to see them get this recognition.
