Connecting with prospective students during their tour of campus is the hallmark of any strong admissions program. But how do you connect with students after they've left campus? Or with the students who couldn't visit campus at all?
Simpson College brought campus to them, with a fantastic virtual reality experience that uses an Apple or Android phone app and Simpson College-branded viewers they mail to prospective students.
Being one of the first high education applications of virtual reality made this campaign stand out to judges. They were impressed with how Simpson College used this innovative new technology to cut through the noise of the college application process. Further, the team took a creative approach to launching the experience, recording their president and several students using the viewers for the first time.
The entry would have been strengthened with the addition of early applicant numbers, etc. showing the return on investment of using this approach.
Simpson College Customized Virtual Reality Viewers and App
