The Stanford Graduate School of Business targets its audience with a publication informing and inspiring through knowledge. The magazine is true to itself reflecting "the same spirit of innovation and optimism that is at the core of its home: Silicon Valley." The judges commented that "stories are well-written within the chosen themes." We agree the professional portraits are a great addition. The use of illustrations with the photographs provides more interest for the reader. The lede in one story, "Storytelling is a great tool for businesses seeking to connect with their customers and employees...," is a lesson for all magazines in creating compelling content.
