A personality was so evident it was nearly palpable. And it was a "person" who seemed to really know and love their audience, which is likely to go a long way in getting alumni to accept unsolicited digital communications from their universities.
We liked that the pace was quick, the design clean, and the writing sharp and clever in the e-newsletters. We appreciated that links went to sources internal and external to the institutions as well as internal and external to the particular units, another bold move. Overall, the content curation was exceptional both in the e-newsletters and once readers clicked.
As fellow communications and marketing professionals, we were downright jealous! We all wished we could lay claim to such work. And it inspired us to reach higher in our own digital communications.
