Sexual violence is one of the most pressing issues on college campuses. UC Davis decided to launch its first-ever integrated marketing campaign addressing awareness and prevention of sexual assault, domestic violence, dating violence and stalking.
To create a campaign that would serve not only the UC Davis community but also as a model for other universities, the Sexual Violence Awareness and Education campaign team consulted with faculty, staff, and student leaders, as well as subject matter experts from across the campus. The collaboration ensured impactful messaging and maximum reach.
From the Judges' Report
UC Davis decided to launch its first-ever integrated marketing campaign addressing awareness and prevention of sexual assault, domestic violence, dating violence and stalking.
This impressive and well executed campaign, is highly replicable at other institutions. The judges appreciated that the program developers consulted with faculty, staff, and student leaders, as well as subject matter experts from across the campus.
