The USC Alumni Association brochure was designed as a marketing tool to effectively promote the organization to USC's alumni by showcasing its various engagement opportunities to keep alumni connected to the university and to each other.
From the Judges' Report
The USC Alumni Association brochure was designed as a marketing tool to promote the organization to USC's alumni. The judges liked how the brochure promoted the lifelong networking opportunities and wide variety of programs. The judges also appreciated how when realizing the former project did not meet expectations, staff re-designed and re-launched in order to better promote the organization. They liked how it was replicable and produced on a small budget.
