Judges were impressed by this campaign, relaunched by the University of Sheffield in the aftermath of Brexit, to send a message that the United Kingdom welcomes international students and visitors and to influence policymakers to remove barriers preventing international students from visiting, studying and working in the UK. The University of Sheffield conducted extensive outreach for the campaign, bringing together peer institutions, higher education associations and the business community to support the effort. Judges thought the video produced and distributed for the campaign was well-done and contributed to the campaign's success.
