The Young Alumni Giving Challenge targeted the last five graduating classes of Concordia College and honed the interests of that group, specifically using social media as the catalyst for collecting donations. The program greatly increased the giving rate of recent graduates and engaged over 100 new donors. This was an inexpensive campaign that yielded strong results.
From the Judges' Report
Very creative outreach to young alumni. Great job of leveraging familiar staff member's matching gift while using his very distinctive mustache as an excellent graphic meme.
