140 characters, A Lifetime's Worth of Memories
About the entry
The motivation behind sharing opinions and experiences on social media platforms is often spurred by an attempt to find a community of like-minded individuals. Every year, beginning in early spring and lasting through the summer, McMaster receives a flood of tagged social posts from incoming students excitedly accepting their entry to the University for the upcoming school year. These posts are full of hope, excitement and reflect high school students preparing to take their next step in life.
From the Judges' Report
The strong usage of tweets and creative video made this submission stand out. McMaster University did a lot of work to make this happen, by connecting students from their first day to their graduation. The result was a memorable experience.