On Sept. 19-20, 2017, Villanova University hosted its first-ever giving day. Named in honor of the university's founding year and held in coordination with the university's 175th Anniversary, 1842 Day brought the entire Villanova community together to celebrate all that makes Villanova great. The goal: reach 1,842 donors in 1,842 minutes.
From the Judges' Report
A really good value campaign that brought the whole campus and wider alumni community together. A truly heart warming campaign.
Well executed campaign that exceeded, what in hindsight, were modest objectives. Made the most of the digital channels available, such as FB live, and the judges were pleased to see good evidence of the use of CRM and data.
