Oakland University just completed its most successful employee and retiree campaign in its more than forty-year tradition. OU was able to increase giving from approximately $480,000 from 926 donors in 2016, to raising $823,000 from 1,019 donors in 2017. This was accomplished despite spending less budget on this already low-cost campaign. The campaign's success was fueled by two distinct matches by the university's president, the rollout of a new competition among units and a strong volunteer program.
From the Judges' Report
Judges agreed there was good faculty and staff draw. Similarly, they agreed it was a very impressive employee campaign. Good stewardship material in terms of thanking faculty and making them feel good for their contributions.
