Boston University's Alumni Starter Kit was a five-week email campaign that introduced 2017 graduates to alumni resources that became available to them upon graduation. The campaign focused on benefits, career resources, events, volunteering and giving opportunities.
From the Judges' Report
Judges felt that Boston University’s campaign had clear and outlined objectives that incorporated new alumni. Similarly, they all liked the proactive approach taken in this campaign to engaging constituents through website content that is valuable to Boston University goals outlined for this submission.
