To coincide with the beginning of the academic year, Auburn University's annual fund sends out an appeal on behalf of the university's schools and colleges to solicit funds for unrestricted giving. These typically take the form of a dean's letter on stock letterhead from the different schools, outlining why unrestricted funds are needed.
From the Judges' Report
This piece was simple, yet extremely cost effective. This is indeed a direct fundraising appeal with a point. We really enjoyed the student stories on each appeal. The cost of the piece vs. the amount of dollars raised and donor count is huge (around $300 is the average gift size).
