Not only did they transform their storytelling approach and visual identity — going from off-putting portraits and disorganized stories — they also shifted their content and distribution strategy in an effort to engage with more alumni. Working with alumni on content pieces and sending their first issues of the year to all alumni is a brilliant way to get the alumni immediately connected to the university. The new strategy coupled with the revamped visuals (especially the difference in cover art/content) and the quality of the content was impressive.
